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PRIME

International

Jun 5 - Jun 7, 2026

Monaco Grand Prix

Experience the thrill of Formula 1 racing at the iconic Monaco Grand Prix. Set against the stunning backdrop of the French Riviera, this prestigious event combines high-speed action with unparalleled glamour. Witness world-class drivers navigate the challenging street circuit, weaving through tight corners and breathtaking views of the Mediterranean. Whether you're a motorsport enthusiast or simply looking for an unforgettable experience, the Monaco Grand Prix offers a perfect blend of adrenaline and luxury.

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Dec 4 - Dec 6, 2026

Abu Dhabi Grand Prix

The Abu Dhabi Grand Prix marks the grand finale of the Formula 1 season, held at the state-of-the-art Yas Marina Circuit. This spectacular event is known for its twilight race, where cars speed under the setting sun and dazzling floodlights. Beyond the track, enjoy world-class entertainment, luxurious hospitality, and the vibrant culture of Abu Dhabi. It's more than just a race it's a celebration of speed, innovation, and unforgettable moments

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Aug 20 - Aug 23, 2026

Gstaad Hublot Polo Gold Cup

Set in the picturesque Swiss Alps, this prestigious polo tournament brings together top players, stunning horses, and a sophisticated audience. Enjoy the perfect blend of sport and luxury, with breath taking mountain views, gourmet dining, and exclusive social events. The Gstaad Hublot Polo Gold Cup is a must-attend for lovers of equestrian sports and refined experiences.

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United Kingdom

Salon Privé Chelsea Hospital

An elegant celebration of automotive excellence set against the historic backdrop of the Royal Hospital in Chelsea. The atmosphere is refined yet relaxed, where collectors, designers, and tastemakers gather over champagne and polished chrome. Think city tailoring softened by spring silks, with attire as curated as the machines on display.

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The Guards Polo Club Cartier Queen’s Cup Final

A defining moment in the polo calendar. The Queen’s Cup Final at Guards Polo Club brings together royalty, society, and the spirited drama of elite sport. Cartier’s signature hospitality sets the tone, while guests arrive in confident summer ensembles. Expect sharp dresses, heirloom jewellery, and the kind of quiet elegance that speaks for itself.

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Royal Ascot: Royal Enclosure

The pinnacle of the British summer season. Royal Ascot blends world-class racing with a time-honoured tradition of fashion, etiquette, and spectacle. Hospitality here is unparalleled, from private dining to perfectly chilled champagne. Dress is not an afterthought, it’s part of the ritual. Formal millinery, refined tailoring, and silhouettes made for the society columns.

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Hurlingham Club Giorgio Armani Tennis Classic

Set within the private gardens of the Hurlingham Club, this intimate tennis classic signals the start of summer. Hospitality is relaxed but polished, with front-row seats and garden-party charm. Style follows suit with crisp daywear, soft tailoring, and quiet luxury pieces that move easily between courtside and cocktail hour.

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Henley Royal Regatta

A heritage event woven into the social fabric of the season. Henley is where sport meets ceremony and where riverbank marquees host a dance of champagne flutes and old-school rules. The dress code is precise, with skirts below the knee and no trousers, but the elegance is effortless. Think linen, heritage florals, and the sort of looks that wouldn’t be out of place at a country estate.

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Wimbledon Championships

Wimbledon needs no introduction. It is the heartbeat of British tennis where legends rise and tradition remains untouched. Hospitality here is subtle but superb, where even the strawberries are served with a silver spoon. Attire follows the same cue with elevated neutrals, timeless silhouettes, and effortless refinement that nods to tradition without being bound by it.

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Formula 1 British Grand Prix (Silverstone)

Silverstone delivers adrenaline wrapped in luxury. The Formula 1 Grand Prix offers high-speed glamour and trackside exclusivity where helicopters land beside champagne suites and designer lenses scan the paddock. Fashion here leans bold with sculpted tailoring, statement sunglasses, and the kind of polish that photographs well at 200 miles per hour.

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Salon Privé Blenheim Palace

Held within the opulence of Blenheim Palace, Salon Privé is as much about the setting as the supercars. This is an affair where time slows down over vintage champagne and velvet ropes. The fashion is classical with a modern edge, featuring silk dresses, structured outerwear, and accessories that echo the grace of the cars themselves.

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Goodwood Revival

Goodwood Revival is less an event, more a beautifully staged time capsule. Period cars, wartime ballads, and curated theatrics come together for a weekend that rewinds the decades. The style is immersive with full vintage looks, pin curls, gloves, and tweed so authentic you’d think it had never seen a dry cleaner.

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RHS Chelsea Flower Show

The most celebrated event in the horticultural calendar, the Chelsea Flower Show transforms the grounds of the Royal Hospital into a vision of natural artistry and elegance. Private lounges and gourmet hospitality offer a sanctuary among the blooms. Style leans polished and pretty, with floral dresses, linen suiting, and effortless hats that nod to the garden setting without ever wilting under pressure.

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British F1 Grand Prix Ball

The Grand Prix Ball is the unofficial curtain-raiser to the Silverstone weekend, bringing together motorsport royalty, celebrities, and society figures. With performances, auctions, and appearances by Formula 1 legends, it’s more than a party, it’s a statement. Attire is formal with an edge, where floor-length meets backless, and the tuxedo finds its flash.

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