An Afternoon of Scent and Connection with the LSM Club

With the last touch of summer lingering in London, the LSM Club hosted its very first exquisite perfume workshop at Aromaria, the brand’s elegant boutique on Regent Street.

Aromaria VIP area, Regent Street, London

The experience began with a guided tour of the boutique’s ground-floor retail space, where members discovered Aromaria’s curated selection of fragrances. They were then welcomed upstairs to the VIP area with champagne and delicate desserts, setting the tone for an afternoon of sensory indulgence.

During the workshop, members were introduced to the fascinating connection between scent, memory, and emotion. They explored the four main scent families: Citrus, Woods, Floral, and White Tea, each of which evokes distinct moods and energies.

LSM x Aromaria Scent Workshop

After the presentation, members were invited to personalise their own home spray, which could also double as a perfume. They selected their preferred top, heart, and base notes from Aromaria’s current collection, creating a scent that reflected their individuality and energy.

LSM members with their personalised home spray

The workshop became more than just a creative exercise; it was a moment of self-discovery and connection. Through scent, members found new ways to express their inner selves and reflect on the impressions they wish to leave with others.

To conclude the day, the LSM members took a sunny stroll through the heart of London and settled at Dovetale, a refined brunch spot at 1 Hotel Mayfair. There, they enjoyed a beautifully curated meal on the terrace, sharing conversations and laughter as the afternoon unfolded.